High School for Innovation in Advertising and Media (18K617)

1600 Rockaway Parkway, Brooklyn, NY 11236, Brooklyn
Phone: 718-290-8760
Hours: 8:10am - 2:30pm
School Website: http://iam-hs.org
NYCDOE Website: https://www.myschools.nyc/en/schools/high-school/18K617/
Quality Snapshot: View snapshot
School Leader: Adaleza Michelena (amichelena@schools.nyc.gov)
Parent Coordinator: Zena Allen (zallen2@schools.nyc.gov)
Respect for All Liaison: Toria Garner (tgarner6@schools.nyc.gov)
Sexual Harassment Prevention Liaison: Lakisha David-Mckenzie (ldavidmckenzie@schools.nyc.gov)
504 Coordinator: Lakisha David-Mckenzie (ldavidmckenzie@schools.nyc.gov)
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About

Beginning in the Fall of 2024, IAM is the only grades 9 - 14 Pathways to Technology Early College school located in Canarsie, Brooklyn. Incoming grade 9 students will start on the track to earn one of the 75 competitive spots in the IAM P-TECH program, where students can earn their associate degree (AAS) from City Tech. Students will be dual enrolled at the high school and at CUNY City Tech. Additionally, students will also be participating in our associated career track which includes mentoring, workplace challenges and internship opportunities for all students in the IAM P-TECH program. We offer a competitive and rigorous academic program, including college courses offered in partnership with: Howard, ASU, Wesleyan and Morehouse through our partnership with the National Education Equity Lab; Borough of Manhattan Community College; and Advanced Placement Opportunities through College Board and APforAll. Over their four years of enrollment in IAM, students have an opportunity to earn over 40 college credits. Our career offerings are equally as diverse and rigorous. * Entrepreneurship: Starting in grade 9, students participate in a year-long entrepreneurship program where they develop their own real business and pitch it to investors for future funding. *Computer Science: Students also have access to courses in computer science, specifically computational media with Java Script and Python that will lead to courses in Interactive Web. *Urban Farming: IAM students can also participate in our emerging urban farming program, where students learn about sustainability and develop solutions to food shortages. * Advertising and Media: As a state approved Career and Technical Education (CTE) program, students will have the opportunity to earn a CTE endorsed diploma certifying that they have the skills and knowledge needed to be competitive candidates in the world of advertising and media. Students earn certifications in various Adobe products as well as develop skills in graphic communications. We have an extensive paid internship and stipend workplace learning program where over 60% of our students participate in paid opportunities every year. We are the only school on the Canarsie Educational Campus to participate in Future Ready NYC and Career Ready Modern Youth Apprenticeship programs. We also offer a full Career Ready Summer Youth Employment Program which is exclusive to IAM students. In order to help students manage the expectations of our career and college opportunities, we have an well-developed socio-emotional support program. This program includes a full-time social worker and guidance department, academic supports through in-class and after-school tutoring, additional career and college readiness development through our seminar program, and other opportunities through our partnerships with various community based organizations. We want to make sure that every one of our students has access to a personalized, relevant and engaging experience at IAM. All of our courses and opportunities are structured to spark interest in our students.

School Budget: View financial budget

Teachers with more than 3 years of experience: 57%

Academic Highlights: NYS approved CTE program: Advertising and Media, including coursework in graphic design, graphic communications, and media technologies and certification in Adobe Photoshop and Illustrator, Additional certification opportunities: Computer Science (Java Script and Python), Urban Farming, and Entrepreneurship, AP Courses Available, CTE program(s): Advertising and Media, In-class tutoring support, after-school tutoring, SAT preparation courses, and Saturday college courses, FutureReadyNYC: Technology (Software Developer), College courses offered in partnership with Borough of Manhattan Community College (BMCC), and National Education Equity Lab (Arizona State University, Howard University, Morehouse College and Wesleyan University), Career Readiness & Modern Youth Apprenticeship (CRMYA) School

Other Features: Career and Technical Education (CTE), College Trips, Community Service Expected, CRMYA School, FutureReadyNYC School, Internship Expected, Internships Available, Online Grading System, Orientation, Program(s) with 1 GE Applicant Per Seat, Program(s) with 2 SWD Applicants Per Seat, Saturday Programs, Student Parent Orientation, Summer Internships, Summer Orientation

School Features:

  • CTE Endorsement
  • Offers 10th Grade Seats
  • School whose primary location is co-located with another school
  • Guidance Counselors, Social Workers

AP Courses, Languages, Sports, Art
AP Courses
Algebra II (Advanced Math), AP African American Studies, AP Computer Science Principles, AP English Language and Composition, AP English Literature and Composition, AP Pre-Calculus, AP Statistics, Comp Sci/Math Tech (College Course [Credited]), ELA (College Course [Uncredited]), Math (College Course [Credited]), Other (College Course [Credited]), Social Studies (College Course [Credited])
Diploma Endorsements
CTE
Boys PSAL Sports
Baseball, Basketball, Football, Handball, Indoor Track, Outdoor Track, Soccer
Girls PSAL Sports
Basketball, Indoor Track, Outdoor Track, Soccer, Softball, Volleyball
Other Sports
Cheerleading
Clubs
Anime Club, Filmmaking and Editing Club, Gamer's Guild, IAM AudioVisual Club, IAM Greenhouse Keepers, IAM Social Media Club, Opening Act Improv Theatre Group, Women's Empowerment R.O.S.E Chapter
Art
High School for Innovation in Advertising and Media is a small career-focused high school which offers classes in graphic design, traditional visual arts, advertising art, and cartooning. Our visual arts classes are heavily based on technology, with all students having access to the entire Adobe Creative Suite to use in the execution of their projects. We have partnered with Take Two Films for our Film and Video Production program and performance. We also offer Opening Act, an after school improvisation theater program.
Programs
High School for Innovation in Advertising and Media(L48A)
Business

The advertising and media program teaches students how these areas impact the creation of a business solution for clients. Students have the opportunity to explore and become certified in the technology used in advertising including programming, animation, web design, and production. Throughout four years at IAM, students will be exposed to professional settings through field trips and competitions. Students are also able to explore software engineering, including game, web, and app development.

10th Grade seats available

Method:
Requirement:
Ed. Opt. programs admit students across all academic levels. Students are grouped into Low, Middle, and High categories based on a composite of their academic data. One-third of offers are made to students in each category.
Priority:
  • (Group 1) New York City residents

Applicant Analysis
2023-242022-23
GE applicants/seats:72 / 66 (1.09)75 / 66 (1.14)
SWD applicants/seats:29 / 15 (1.93)27 / 15 (1.80)
Rank Avg: 5.09
OffersOffers - Waitlist
School Student & Admissions Statistics
School Year
2023-24
2022-23
2021-22
Total Students Across All Grades
348
281
258
    Grade 12 Students
54
48
40
    Grade 11 Students
73
61
57
    Grade 10 Students
103
96
69
    Grade 9 Students
118
76
92
Avg. Class Size
19.7
16.4
Safety Comp. / Susp. / NYPD
<5 / 61 / 0
<5 / 29 / 0
<5 / 35 / 0
Attendance %
87%
84%
86%
Graduation %
86%
92%
78%
College %
57%
44%
53%
Total Applicants / Seats
Total Offers
522 (101) / 81
91
417 (102) / 81
93
370 / 81
61
Survey Summary & Data (2023-24)
Student Responses
Academic Rigor 
  98.14%
Academic Engagement 
  97.46%
Safety 
  95.88%
Bully Prevention 
  94.75%
Inclusivity 
  98.90%
Mental Support 
  98.11%
Environment 
  95.25%
Post-School Support 
  98.56%
Teacher Responses
Academic Rigor 
  67.60%
School Satisfaction 
  64.75%
Student Behavior 
  53.50%
Student Support 
  82.90%
School Leadership 
  62.69%
Instructional Clarity 
  77.33%
Instructional Development 
  86.85%
Post-School Support 
  79.40%
Family Responses
Education 
  99.22%
Teacher Support 
  98.29%
Safety 
  99.67%
School Community 
  77.67%
School Leadership 
  99.38%
Post-School Support 
  99.00%
IEP Support 
  98.67%

Note: Yellow bars indicate city-wide averages for the associated category

View Full NYC DOE Survey Results:

This data was gathered from the NYC DOE's yearly school surveys: https://infohub.nyced.org/reports/students-and-schools/school-quality/nyc-school-survey

Academic Summary & Data (2023-24)
Academic Proficiency
4-Year Grad. %
  88.10%
CC Regents
  53
Non-CC Regents
  55
Impact Score
  0.39
Performance Score
  0.37
College Aptitude
CCR
  32.30%
SAT Math
  386
SAT R/W
  410
Postsecondary
2-Year College 20.40%
4-Year College 44.50%
Unknown 35.10%

View Full Academic Data:

This data was gathered from the NYC DOE's yearly quality reports: https://infohub.nyced.org/reports/students-and-schools/school-quality/school-quality-reports-and-resources

School Demographics (2023-24)
Student Population:
Male 70.70%
Female 29.30%
English Language Learners:
  6.30%
Students with Disabilities:
  28.40%
Economic Need Index: 
  83.10%
Student Ethnicity:
Asian 2.30%
Black 77.60%
Hispanic 10.10%
White 4.60%
Other 5.40%
Teacher Ethnicity:
Asian 25.00%
Black 32.10%
White 25.00%
Other 17.90%
IEP Statistics (2023-24)
IEP Services
Students with IEPs
  28.70%
Students with SETSS
  0.90%
Students with ICT
  13.50%
Students with SC
  6.90%
Has all programs
  87.00%
Has all services
  92.00%
Has some services
  0.00%
Has no services
  8.00%
IEP Student Performance
Regents English
  49
Regents Gl. Hist.
  54
Regents US Hist.
  58
Regents Algebra I
  50
Regents Living Env.
  48
4-Year Grad. Rate
  87
IEP Movement
Good
IEP Support 
  98.67%
Special Education Programs & Services (2023-24)
ProgramFully ReceivingPartially ReceivingNot Receiving
Integrated Co-Teaching Services56 (90%)6 (10%)0 (0%)
SETSS0 (0%)0 (0%)<=5 (100%)
Special Class26 (96%)<=5 (?)<=5 (?)
ServiceFully ReceivingPartially ReceivingNot Receiving
Counseling Services>5 (93%)N/A (N/A)<=5 (7%)
Counseling Services Bilingual<=5 (100%)0 (0%)0 (0%)
Occupational Therapy<=5 (25%)N/A (N/A)<=5 (75%)
Physical Therapy<=5 (100%)N/A (N/A)0 (0%)
Speech-Language Therapy24 (100%)N/A (N/A)0 (0%)
TransportationNumber Receiving
Curb to School<=5 (100%)
Stop to School0 (0%)
Unassigned0 (0%)

This data was gathered from the NYC DOE's Special Education Reports: https://infohub.nyced.org/reports/government-reports/special-education-reports

ELL Performance (2023-24)
Regents English
  38
Regents Gl. Hist.
  51
Regents Living Env.
  46
ELL Progress
  36
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